The Times
Training and Running Advice
I contributed practical running guidance for a series of articles in The Times, sharing simple and effective advice to help people get more out of their training.
Coaching Services
Coaching that actually works
Not a download. Not a template. Genuine personalised coaching built around you, with a coach who's invested in your progress.
What's included
At Go Beyond Endurance, I focus on what actually creates progress: structure, communication and accountability.
Personalised Training Plan
Your training plan is built individually for you using TrainingPeaks Premium, which is fully included in your coaching. Sessions are tailored to your goals, current ability, and schedule, with each week structured around purpose, progression, and clarity.
- Built around your specific goals and race calendar
- Adapted to fit your work, family and life schedule
- Progressive structure with clear periodisation
- TrainingPeaks Premium included at no extra cost
Regular WhatsApp Coaching Support
Coaching means communication. You'll have direct access to me through WhatsApp for feedback, questions and guidance throughout the week. I will review your runs, give feedback and adjust when needed to keep you moving forward.
- Direct access for questions and feedback
- Regular check-ins and session reviews
- Quick adjustments when life gets in the way
- Race day strategy and support
Ongoing Training Feedback
I don't just send sessions - I coach. I monitor your progress through TrainingPeaks and provide regular feedback so you always know what's working, what needs adjusting and why.
- Session-by-session feedback and analysis
- Training load and fatigue monitoring
- Performance trend tracking
- Honest, direct communication
Simple Pricing
One plan. Everything included.
Transparent monthly coaching with no hidden costs.
Monthly Coaching
Full coaching support, personalised for you.
£120
per month
Personalised training plan built around your goals, experience, and schedule
Ongoing monitoring and feedback through TrainingPeaks Premium
Adjustments to training based on performance, fatigue, and life demands
A structured, sustainable approach designed for long term progress
Regular coaching support via WhatsApp
TrainingPeaks Premium included at no additional cost
Payment by standing order No lock-in contracts
Get StartedLimited availability: I intentionally work with a small number of athletes so I can give each person the attention they deserve. Coaching places are offered on a first come basis.
Featured in
Some of my work and running journey has been featured by national publications.
I share these features not for promotion, but to give you a clear picture of who I am and what I stand for.
GQ Magazine
Running Performance Feature
I was included in a GQ feature about improving running performance, offering advice on realistic, sustainable training methods.
GQ Magazine
Training Apps Feature
I was included in this GQ article to talk about the use of apps for training plans.
Lancashire Evening Post
Ribble Way Record
My brother and I were featured after completing the 71-mile Ribble Way and setting a new record together. The challenge demanded teamwork, resilience, and patience.
Inov8
Athlete Feature
Talking about my achievements and aspirations as part of the Inov8 athlete roster.
Why Go Beyond
Coaching built on trust, clear communication and a genuine commitment to progress.
Health-first training
With a nursing and public health background, long-term health always comes before short-term numbers.
Training that fits real life
Your plan works around work, family, fatigue and reality - not against it.
Evidence-based structure
Smart endurance principles. No random sessions. No nonsense.
Straightforward communication
No confusing coaching jargon. You'll always know what you're doing and why.
Quality over volume
I work with a limited number of athletes so coaching stays personal and focused.
Support from beginner to elite
I coach all levels, but I only work with people who care about improving.
Common questions
Everything you need to know about working together.
Have another question? Get in touch
What runners say
Real feedback from athletes I've worked with.
"Sam's coaching changed everything for me. Training finally fits around my life instead of the other way around. After years of inconsistent running, I've now completed my first ultra."
"What I value most is Sam's honesty and knowledge. He doesn't just send sessions - he explains why. I understand my training better now than I ever have."
"As a busy parent, I thought serious training wasn't possible. Sam showed me it was - with realistic expectations and a plan that actually works with three kids."
Is this right for you?
This coaching is best suited to runners who value consistency, clear communication, and a structured approach to training. It works well for people balancing running with work, family, and other commitments, and who want guidance they can trust over the long term.
Most importantly, you'll have continued support from someone who genuinely cares about you - not just your running.